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SOFI

  • Percentage: 29.3
  • Average Cost: 14.70
  • Current Price: 23.32

1. Company Overview

SoFi Technologies, Inc. (NASDAQ: SOFI) is a digital personal finance company aiming to become a one-stop-shop for financial services. It offers lending products (personal, student, and home loans), financial services (banking, investing, credit cards), and a fast-growing technology platform (Galileo and Technisys) used by third-party fintechs. Founded in 2011 and headquartered in San Francisco, SoFi became a bank holding company in 2022 and continues to scale its member base, now surpassing 8.2 million users as of Q1 2025.

2. Business Segments

SoFi has three primary revenue streams:
- Lending (53% of Q1 revenue): Primarily personal loans, with rising interest margins.
- Financial Services (7%): SoFi Money, SoFi Invest, credit cards, growing rapidly with cross-sell potential.
- Technology Platform (19%): Galileo and Technisys power embedded finance, offering recurring B2B revenue.
Remaining revenue is from corporate and intersegment items.